ManageFirst: Hospitality and Restaurant Marketing eBook, 2E
The ManageFirst: Hospitality and Restaurant Marketing eBook, 2nd Edition is the official digital textbook from the National Restaurant Association Educational Foundation (NRAEF), built for entry-level hospitality and restaurant management training.
This practical resource guides learners through the complete restaurant marketing process, covering core marketing principles; customer behavior analysis, market research, and competitive positioning; developing effective branding and target strategies; plus advertising, promotions, public relations, digital channels, sales tactics, and powerful menu marketing techniques to drive guest traffic and revenue.
Key Features
- Convenient digital eBook format for online access
- Includes engaging learning activities, real-world case studies, and professional insights
- Fully aligned with the current ManageFirst curriculum (2nd Edition)
- Excellent foundation for ManageFirst certification exam preparation
Perfect for:
- Hospitality and culinary students
- Restaurant and foodservice professionals sharpening marketing skills
- Instructors delivering ManageFirst programs
Choose official NRAEF materials—the gold standard in hospitality education—for accurate, industry-aligned training that equips you to create and execute winning marketing strategies. Compatible with ProStart® and other NRA programs. Note: This is a study resource only—does not include certification exams or vouchers. After purchase, access your eBook via the official digital learning platform.
Overview of ManageFirst: Hospitality and Restaurant Marketing eBook, 2E
The ManageFirst: Hospitality and Restaurant Marketing eBook, 2E is an entry-level digital textbook developed by the National Restaurant Association Educational Foundation (NRAEF). As a core component of the hospitality and restaurant management curriculum, this resource is designed to help students, instructors, and hospitality professionals build essential marketing knowledge and skills. It provides structured, real-world content aligned with industry standards, enabling learners to effectively plan, execute, and evaluate marketing strategies in restaurant and hospitality environments.
What’s Covered in This eBook?
This material provides in-depth coverage of:
- Marketing principles and the restaurant marketing process
- Customer behavior, market environment, and positioning strategies
- Advertising, promotions, public relations, and menu marketing
The content also includes learning activities, case studies, and professional insights that support course objectives and practical application.
Key Features
- Format: Digital
- Content Type: Textbook
- Access Duration: Not specified (platform-based access)
- Target Industry: Hospitality and Restaurant Management
Who is this for?
- Hospitality and culinary students
- Restaurant and foodservice professionals
- Instructors and training providers delivering ManageFirst programs
Why Choose Official NRAEF Materials?
- Accuracy: Direct alignment with hospitality industry marketing standards
- Career Prep: Real-world marketing and customer engagement scenarios
- Quality: The gold standard for restaurant and hospitality education
FAQ Section
How do I access my digital eBook?
After purchase, you will receive access instructions to the official digital platform where the eBook can be accessed online.
Is this the latest edition?
Yes. This is the 2nd edition (2E), aligned with the current ManageFirst curriculum.
Does this include the actual certification exam?
No. This is a study resource only and does not include any certification exam or voucher.
Is this valid for the ProStart® program?
Yes. ManageFirst materials are widely used within National Restaurant Association training programs, including ProStart where applicable.
