Hospitality and Restaurant Marketing with Exam Voucher, 2E
The ManageFirst: Hospitality and Restaurant Marketing with Exam Voucher, 2nd Edition is the official printed textbook and certification bundle from the National Restaurant Association Educational Foundation (NRAEF), designed for entry-level marketing training in hospitality and restaurant management programs.
This comprehensive resource covers essential topics including marketing fundamentals and the restaurant marketing process, understanding customer behavior and market environments, strategic planning, advertising, promotions, public relations, and effective menu marketing. It features structured content, learning activities, case studies, professional profiles, research topics, and real-world applications aligned with current hospitality industry standards, plus an included online exam voucher to take the corresponding ManageFirst certification assessment.
Key Features
- Print textbook format with perpetual physical ownership + access code for exam voucher
- Practical scenarios, activities, and best practices for successful restaurant marketing
- Fully aligned with the current ManageFirst curriculum (2nd Edition)
- Combines study material and certification exam access in one convenient bundle
Ideal for:
- Hospitality and culinary students pursuing marketing certification
- Instructors and training providers delivering ManageFirst programs
- Professionals building core competencies in hospitality and restaurant marketing
Choose official NRAEF materials—the gold standard in hospitality education—for accurate, career-focused training with a direct path to certification. Compatible with ProStart® and other NRA programs. Note: The exam voucher allows you to schedule and take the official ManageFirst certification exam through the designated system. After purchase, your printed textbook with voucher access code ships directly to you.
The ManageFirst: Hospitality and Restaurant Marketing with Exam Voucher, 2E is an entry-level textbook bundle developed by the National Restaurant Association Educational Foundation (NRAEF). As part of the ManageFirst curriculum, this resource is designed to help students, instructors, and hospitality professionals develop essential marketing knowledge and skills. It combines structured instructional content with an included online exam voucher, allowing learners to prepare for and complete the corresponding ManageFirst certification exam.
What’s Covered in This Textbook with Exam Voucher?
This material provides in-depth coverage of:
- Marketing fundamentals and the restaurant marketing process
- Customer behavior, market environment, and strategic planning
- Advertising, promotions, public relations, and menu marketing
The content includes learning activities, case studies, professional profiles, and research topics that support course objectives and real-world application.
Key Features
- Format: Print (Textbook with access code)
- Content Type: Textbook with Exam Voucher
- Access Duration: Voucher-based (as per exam provider terms)
- Target Industry: Hospitality and Restaurant Management
Who is this for?
- Hospitality and culinary training providers
- Instructors delivering ManageFirst programs
- Students preparing for hospitality marketing roles and certification
Why Choose Official NRAEF Materials?
- Accuracy: Direct alignment with hospitality marketing standards
- Career Prep: Combines structured learning with certification pathway
- Quality: The gold standard for restaurant and hospitality education
FAQ Section
How do I access my exam voucher?
After purchase, the exam voucher is included as an access code and can be used to schedule the exam through the official ManageFirst system.
Is this the latest edition?
Yes. This is the 2nd edition (2E), aligned with the current ManageFirst curriculum.
Does this include the actual certification exam?
Yes. This bundle includes an exam voucher, which allows you to take the corresponding ManageFirst certification exam.
Is this valid for the ProStart® program?
Yes. ManageFirst materials are widely used within National Restaurant Association training programs, including ProStart where applicable.
