Hospitality and Restaurant Marketing with Answer Sheet, 2E
The ManageFirst: Hospitality and Restaurant Marketing with Answer Sheet, 2nd Edition is the official printed textbook and exam support bundle from the National Restaurant Association Educational Foundation (NRAEF), perfect for entry-level hospitality and restaurant management training.
This comprehensive resource covers the full scope of restaurant marketing, including core marketing principles and the marketing process; understanding customer behavior, market research, and competitive analysis; developing positioning strategies, branding, and target marketing; plus advertising, sales promotions, public relations, digital marketing, and effective menu marketing techniques.
Key Features
- Print format with perpetual physical ownership (textbook + consumable standardized answer sheet)
- Packed with learning activities, real-world case studies, and practical applications
- Fully aligned with the current ManageFirst curriculum (2nd Edition)
- Built-in answer sheet for paper-based ManageFirst certification exams
Ideal for:
- Hospitality and culinary students building marketing expertise
- Instructors and training providers delivering ManageFirst programs
- Professionals mastering customer engagement and revenue-driving strategies
Choose official NRAEF materials—the gold standard in hospitality education—for accurate, industry-aligned training that prepares you for successful restaurant marketing. Compatible with ProStart® and other NRA programs. Note: This is a study and exam support resource only—does not include the certification exam or voucher. After purchase, your printed textbook with answer sheet ships directly to you.
The ManageFirst: Hospitality and Restaurant Marketing with Answer Sheet, 2E is an entry-level textbook with answer sheet developed by the National Restaurant Association Educational Foundation (NRAEF). As a core component of the hospitality and restaurant management curriculum, this resource is designed to help students, instructors, and hospitality professionals build essential marketing knowledge and skills. It combines structured instructional content with a standardized answer sheet to support both coursework and exam preparation within training programs.
What’s Covered in This Textbook with Answer Sheet?
This material provides in-depth coverage of:
- Marketing principles and the restaurant marketing process
- Customer behavior, market analysis, and positioning strategies
- Advertising, promotions, public relations, and menu marketing
The content also includes learning activities, case studies, and real-world applications to support course objectives and practical understanding.
Key Features
- Format: Print
- Content Type: Textbook with Answer Sheet
- Access Duration: Perpetual (physical product)
- Target Industry: Hospitality and Restaurant Management
Who is this for?
- Hospitality and culinary training providers
- Instructors delivering ManageFirst programs
- Students preparing for hospitality marketing and management roles
Why Choose Official NRAEF Materials?
- Accuracy: Direct alignment with hospitality industry marketing standards
- Career Prep: Real-world marketing scenarios and customer engagement strategies
- Quality: The gold standard for restaurant and hospitality education
FAQ Section
How do I access my Textbook with Answer Sheet?
This is a printed product. After purchase, it will be shipped or delivered based on your selected fulfillment method.
Is this the latest edition?
Yes. This is the 2nd edition (2E), aligned with the current ManageFirst curriculum.
Does this include the actual certification exam?
No. This is a study resource and exam support material only. It does not include any certification exam or voucher.
Is this valid for the ProStart® program?
Yes. ManageFirst materials are widely used within National Restaurant Association training programs, including ProStart where applicable.
